ActiveID

As third-party cookies continue to lose effectiveness and browser restrictions tighten, advertisers face growing challenges in reaching the right audiences, measuring success, and staying compliant with global privacy laws.

ActiveID is Crimtan’s answer to a cookieless future. Built for Display, Video, CTV, and DOOH, it helps brands overcome blind spots, increase retargeting, and unlock users others can’t reach—all while staying privacy-compliant.

What you’ll learn in the guide:

How ActiveID works across all major browsers, including Safari and iOS
Why mixing real-time signals and first-party data increases targeting accuracy
How ActiveID extends attribution windows for deeper performance insights
What makes ActiveID compliant with GDPR, CCPA, and evolving global laws
How to reduce reliance on Google, Meta, and walled gardens

Whether you’re managing local campaigns or global strategy, this guide will help you future-proof your marketing with a proven, scalable identity solution.

Get the guide

Fill in the form to contact our team and learn how ActiveID can support your campaign goals.