Cathay Pacific

Soaring DCO campaign achieves 4.68x ROI

What was the brief?

With fierce travel competition after a long period of Covid-19 lockdown in Hong Kong, Cathay Pacific knew they had to ride on the wave to capture new travellers and remain front-fomind-for existing customers. Our objective was to elevate awareness and achieve the expected ROI set by Cathay Pacific for new and existing customers. As an airline with numerous routes, they needed a partner that could scale their marketing campaign effectively.

What did we do?

Cathay Pacific first partnered with Crimtan in October 2023 starting with a test campaign focusing on outbound flights from Hong Kong, specifically promoting flights to Southeast Asia, Japan and Australia. By leveraging our platform, we were able to use rich data signals to drive personalised creative messaging. With the capabilities of dynamic creative optimisation (DCO), we created 192 banners using just one template, promoting different destinations in two languages based on a traveller's behaviour. 

What was the result?

What did the client say?

“Crimtan is a trustworthy partner that has gone the extra mile by supporting us through the pandemic. This campaign has proved that a performance campaign can truly surpass the set expectations with long-term partnerships and transparent conversation. Crimtan has been instrumental in overachieving our ROI targets and bringing in new customers. Our team appreicates the tailored campaigns and flexibility accorded at every stage. We are looking forward to partnering further with Crimtan as we spread our wings further.”

- Vivian Chan, Head of Marketing Communications, Cathay Pacific

Download our full case study, including details of how Cathay Pacific leveraged programmatic advertising to scale their marketing campaign effectively.