Turning Data into Gold: Eu Yan Sang's Programmatic Leap into a Prosperous Chinese New Year


Step into the story of how Eu Yan Sang, a trusted leader in Tradtional Chinese Medicine since 1879, took its first steps into programmatic advertising. During the competitive Chinese New Year (CNY) period, the brand partnered with Crimtan to navigate the digital advertising space while staying true to its rich heritage.


In this success story, you'll learn:

  • How Crimtan’s Smarter Connected Advertising delivered personalised, data-driven campaigns across the customer purchasing journey.
  • The tailored approach led to a surge of new customers, significantly boosting both online and in-store sales during the CNY period.
  • Dynamic Creative Optimisation (DCO) formats that captivated customers and drove exceptional engagement.


Fill out the form to access the full success story and learn how Crimtan’s innovative solutions can help you achieve your marketing goals. Start building smarter campaigns today!

Ready to get started? Sign up now!

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