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Case study

How we achieved a 20:1 ROI for Jazeera Airways

What was the brief?

Jazeera Airways is a low cost carrier (LCC) airline headquartered out of Kuwait. Their objective was to sell tickets from Kuwait for their various routes.

The performance of the client’s campaigns with other vendors had plateaued, so we were briefed to help them increase ROI and new customer acquisition through programmatic display.

What did we do?

We delivered personalized dynamic ads to users based on their location and language preference. We also used website pixel data to collect flight search details from users, then populated the creative with lowest possible prices from the data feed.

What was the result?

Continuous optimization based on learning and seasonality enabled us to drive over 50,000 ticket sales in H1 2019. We also achieved an ROI of 20:1.

What did the client say?

“Initially we had multiple programmatic partners helping us with Jazeera Airways, but we decided to consolidate our display activity with Crimtan to have an end-to-end solution from prospecting to retargeting.

We were looking for a partner who didn’t just white label a dynamic creative solution, but put DCO at the heart of their retargeting performance product so we can always operate at peak efficiency for our strongest performing tactics.

We’ve been very happy with the results and are delighted to work with Crimtan as their service levels are way above the standard we are used to seeing in the region.”

Download our full case study, including details of how we drove over 50,000 ticket sales and what we learned from the campaign.