- 400% OVER BENCHMARK CTR
- 34% LONGER TRIPS BOOKED
- 35% MORE SPENT ON STAYS
The department of culture and tourism Abu Dhabi (DTC) asked us to increase awareness of Abu Dhabi as a tourism destination in the UK and Germany. Using our creative intelligence, we created over 5,400 ad creatives using dynamic audience targeting. We highlighted differences in weather between the fantastic weather in Abu Dhabi and the six targeted cities using a real-time weather API. The CTR for our ads beat the benchmark by over 300% in Germany, and by over 400% in the UK. Consumers also booked trips that were more than 34% longer compared to the regular destination communication, and spent over 35% more on hotel stays. Following the success of the campaign, the Department of Culture and Tourism Abu Dhabi are using our dynamic approach as part of their ‘always on’ activity, and looking to scale it to other channels such as video. Download our full case study, including details of how our campaign generated an incremental 7,000 hotel searches and 6,600 flight searches. How we beat the CTR by over 400% for Abu Dhabi Culture and Tourism
What was the brief?
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What was the client’s reaction?
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