Discover how to maximise your e-commerce lifecycle to convert even more customers As a retail marketer, you understand the importance of both finding and converting new customers in order to grow your brand, as well as nurturing existing customers to ensure they keep coming back. Which is why, here at Crimtan, we’ve created the ultimate retailer’s guide to programmatic advertising. Arming you with the insights and expertise to build a fully functioning e-commerce customer lifecycle, to nurture even more customers into even more purchases. Download the guide today to learn how to maximise the full customer funnel:
Episode 1: Geo-Demand
Understand where your customers are located
A marketer’s worst nightmare is wasting budget on activity that simply does not achieve good return on investment. With our geo-demand analysis, we can provide relevant information to help you know where to focus your budget and campaigns within a given country or region. In this session we’ll be discussing how we partner with other data partners to arm you with insights to ensure you’re targeting the right people, at the right time, with the right information. Reducing the risk of wasting that precious budget and maximising campaign performance.
Episode 2: Persona Insights
Understand who your customers are
The better you understand your audience, the more personalised and targeted your advertising can become. This is where persona insights come in. In this session we’ll be walking you through how grouping your consumers based on similar behavioural profiles can maximise every element of your advertising campaigns. Find out how using Crimtan’s proprietary data can help you directly target these consumers and increase conversions and ROI.
Episode 3: Brand Uplift
Understand what your customers think
It’s not always easy to know what impact a single campaign has had on your brand awareness in a market. This first session will explore how we can use statistical models to compare projected search demand with actual search demand after a campaign starts. Giving you a better and more representative insight on how your campaigns are improving your overall brand awareness and positioning among new and returning customers.
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