How to make the most of your budget and achieve exceptional ROI through optimisation, accurate attribution and connected media.
Omnichannel marketing is now more critical than ever to ensure optimum return on marketing spend and campaign performance. With tighter budgets and higher stakes, there’s no room for spending without measurability. Advertising via a specialist partner like Crimtan gives you a holistic overview of all channel performance meaning you can tie your omnichannel campaign back to a fully transparent ROI.
In this guide, we will be exploring the solutions that can help you thrive in this ever-changing environment. Helping you understand how to optimise your customer journey for maximum conversions and build in the tried -and-tested techniques that will ensure you’re hitting your brand objectives into your next campaigns.
Download the guide: Learn more here
Episode 1: Geo-Demand
Understand where your customers are located
A marketer’s worst nightmare is wasting budget on activity that simply does not achieve good return on investment. With our geo-demand analysis, we can provide relevant information to help you know where to focus your budget and campaigns within a given country or region. In this session we’ll be discussing how we partner with other data partners to arm you with insights to ensure you’re targeting the right people, at the right time, with the right information. Reducing the risk of wasting that precious budget and maximising campaign performance.
Episode 2: Persona Insights
Understand who your customers are
The better you understand your audience, the more personalised and targeted your advertising can become. This is where persona insights come in. In this session we’ll be walking you through how grouping your consumers based on similar behavioural profiles can maximise every element of your advertising campaigns. Find out how using Crimtan’s proprietary data can help you directly target these consumers and increase conversions and ROI.
Episode 3: Brand Uplift
Understand what your customers think
It’s not always easy to know what impact a single campaign has had on your brand awareness in a market. This first session will explore how we can use statistical models to compare projected search demand with actual search demand after a campaign starts. Giving you a better and more representative insight on how your campaigns are improving your overall brand awareness and positioning among new and returning customers.
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