- Positive ROI of 2.4 for Plaza Premium Lounges
- New customer rates grew 37% in the first month
- Highest new customer rate in a month was 187%
Plaza Premium Group was experiencing growth issues due to limited regional brand awareness. As the group's product offering was niche and targeted a specific portion of in-market travellers, this meant that every campaign required careful planning and bespoke creatives. To put it simply, a cookie-cutter marketing plan would not suffice. The campaign KPI was to achieve an ROI of 2. Plaza Premium Group started partnering with Crimtan in April 2022, beginning with a test campign focusing on lounges in Americas (North America, Canada and South America). Crimtan's ArchiTECH platform gives real-time intent signals which enables us to serve the most relevant creative to travellers, depending where they are in their lifecycle journey. “This campaign kick-off represents the first stage in an ongoing campaign and we've already seen major success in acquiring and converting new customers. Because of the nature of the travel industry, Crimtan's speed to market and flexibility allowed us to pivot to changes quickly and efficiently. We're looking forward to partnering with Crimtan further in 2023 as we continue to grow our business, brands and product offerings.” - Esther Tan, Global Director of Marketing, Plaza Premium Group Download our full case study, including details of how Plaza Premium Group leveraged programmatic advertising to drive new customer growth.Building a strong foundation to drive new customer growth
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