Sustainable programmatic:
Working towards a cleaner future
Like everyone in the programmatic industry, we’re aware of the impact our advertising has on the environment.
With real-time bidding, huge data transfers and targeted ad placement, the energy used for programmatic advertising has a significant impact on carbon emissions worldwide.
As a company, we’re committed to becoming more sustainable.
We're just starting on our journey, and there is still a long way to go.
As a first step, we have created this guide to walk through the greener approaches we can all take, from agencies and advertisers, to companies and brands, to help support a
cleaner future, without compromising on campaign results.
From how to opt for best practice creative and futureproofed campaign strategy, to choosing green supply partners and sustainable adtech, this guide is full of actionable takeaways that
you can implement from today, as well as help you build long term marketing and advertising plans to support our earth.
Download the guide today for free to ensure you are working as sustainably as possible.
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